At Ralph Lauren, I transformed seasonal collections into aspirational lifestyle narratives across the brand portfolio—including Polo, Polo Sport, RLX, Polo Golf, and Ralph. Embracing the brand's philosophy that every campaign should function as a "movie," I treated my photoshoots as immersive storylines that invited consumers to see themselves living within the Ralph Lauren world.
My experience spanned the complete creative process: conceptualizing seasonal themes, art directing photoshoots across iconic American destinations from the Hamptons to Hawaii, and partnering with styling, production teams and photographers to ensure my vision translated seamlessly on camera. I then crafted integrated marketing materials spanning e-commerce, print advertising, and retail environments—consistently upholding Ralph Lauren's timeless heritage and luxury positioning.
