I've been a part of EveryPlate's creative evolution since the brand's 2018 launch, transforming it into "America's Best Value Meal Kit" at just $4.99 per serving.

Over the years I’ve overseen everything from brand photo and video shoots to ad creation across all platforms—making sure the brand shows up as friendly and relatable to our audience.

The brand approach emphasizes clean typography and approachable visuals that scream "accessible" rather than "budget.” In 2023, I oversaw a brand tone of voice refresh to further strengthen our positioning.

This comprehensive creative leadership has successfully positioned EveryPlate as the solution for families wanting to ditch expensive takeout without sacrificing quality—proving that value-focused doesn't mean compromising on brand experience.