For Freixenet Cava, I spearheaded monthly content development across paid social channels to support the brand's strategic shift toward younger Millennial consumers. I leveraged their distinctive frosted black bottles as creative canvases, developing playful "costumizing" concepts that invited audiences to decorate and personalize their bottles—perfectly aligning with Millennials' preference for interactive, shareable brand experiences. This approach transformed the product into social media moments and conversation starters.
