For Michelob Ultra, I developed monthly social content during the brand's explosive growth as America's fastest-growing beer. My visual storytelling captured their "Brewed For Those That Go the Extra Mile" positioning by showcasing active lifestyles through carefully selected wardrobe, props, and activities that naturally incorporated beer into wellness-focused moments. This approach targeted health-conscious millennials and Gen X consumers, reinforcing Michelob Ultra's positioning as a lifestyle brand first—distinguishing it from competitors focused solely on taste or price.
